Top-rated Fox News host Tucker Carlson continues to be one of the network’s brightest stars because he continues to diversify and expand his audience, as evidenced by a new report.
According to AdWeek, which published the viewership results for cable news shows this week, Carlson remained at the top spot every single day.
But what is more notable is that Carlson’s program is drawing in a stunning number of self-identified Democrats.
Television viewership data released by Nielsen/MRI Fusion found that Carlson’s show is the number one most-watched show among Democrats in the key demographic of 25-54 year-olds.
“The data, from the month of October, showed that Carlson pulled in 101,000 viewers who self-identified as Democrats in the 25-54 demographic. MSNBC’s “The Rachel Maddow Show” and Fox’s “The Five” were tied for second place, each attracting 88,000 viewers in the key demo who self-identified as Democrats. The next two spots are occupied by Sean Hannity, who took in 81,000 young Democrat viewers, and Greg Gutfeld, who pulled 73,000,” the Daily Wire reported.
“Maddow still has a significant advantage in total Democratic viewership, pulling in a total of 908,000 viewers across all age groups. ‘The Five’ pulled in the second most, with 732,000 viewers who identified themselves as Democrats, and Carlson followed close behind with 722,000 total Democrats. Hannity and MSNBC’s Lawrence O’Donnell rounded out the top five, with Hannity garnering 623,000 Democrat viewers, and O’Donnell taking 607,000,” the Daily Wire added.
“As a network, Fox News owns the majority of cable news airtime around the clock. Fox takes in 56% of total primetime viewership, and 55% of daytime viewership. Fox also leads CNN and MSNBC among Independents and even pulls in a plurality of Democrats,” the report continued.
“Fox pulled in a total of 58% of all Independents who watched cable news, while MSNBC garnered 25% and CNN got just 17%. Fox was number one among self-identified Democrats, with 39% of total viewership, MSNBC came just in second place with 38%, and CNN fell behind with just 24%,” the DW report added.
Carlson isn’t the network’s only new ratings powerhouse. Late-night host Greg Gutfeld, host of “Gutfeld!” out-performed long-standing late-night hosts last month.
“In fact, you could argue that at least some of Gutfeld’s success (an average of almost 2 million viewers in April alone, topping Jimmy Kimmel and Jimmy Fallon) is best understood within the context of missteps and ratings decline at CNN. To say nothing of the ideological like-mindedness across most of the late-night landscape,” Forbes reported.