(USA Feature) Cable news outlet CNN has lost more than half its viewers including nearly 60 percent in a key demographic most sought by advertisers since Joe Biden became president, according to Fox News.
The right-leaning network reported Sunday that the competitor’s ratings were much higher while former President Donald Trump was in office, peaking towards the end of his term.
During the first three weeks of 2021, for instance, CNN was averaging 2.2 million viewers throughout the day, but viewership has fallen to about 1 million per day on average since Biden took office, a decline of 54 percent, Fox News reported.
“CNN’s struggles are even more prominent among the key advertising demographic of adults age 25-54, with a drop of 60 percent. It averaged 617,000 demo viewers from Dec. 28 through Inauguration Day but only 244,000 since Biden entered the White House,” said Fox.
The network’s primetime lineup featuring Anderson Cooper, Chris Cuomo and Don Lemon have also lost viewers since Trump left office.
The network managed 3.1 million viewers, on average, between 8-11 p.m. from Dec. 28 through Inauguration Day on Jan. 20. However, viewership has fallen to just 1.4 million on average since, for a decline of a staggering 55 percent.
“Over the same time period, CNN’s primetime lineup lost 63 percent of its viewers among the crucial demo,” Fox News noted.
Meanwhile, liberal network MSNBC has also suffered declines in viewers.
“MSNBC lost 34 percent of its total-day viewers and 30 percent during primetime under Biden, while Fox News has retained most of its audience with single-digit declines,” Fox reported.
In an interview, CNN’s Lemon appeared to dismiss the decline.
“No. I’m not worried about it … Trump was a horrible person. And he was terrible for the country. And it is better for all — for the world that he is no longer the President of the United States,” Lemon told Kara Swisher, host of the New York Times podcast “Sway.”
“So if that means that cable news ratings go down? Aww. So I’m not really that concerned about it. I would prefer that my ratings go down and Trump not be in office than my ratings be sky-high and him be there. That’s the honest truth,” he said.